Marketing Executive

Job Summary

Camilleri Marine is looking for a creative, strategic, proactive, and results-driven Marketing Executive to join our team.

We're looking for someone to plan, execute, and optimise marketing strategies that strengthen brand awareness, increase customer engagement, generate qualified leads, and support business growth.

We are looking for someone who goes beyond creating and publishing content — a professional who understands how to turn creative ideas into measurable business results through effective digital marketing, data analysis, and continuous campaign optimisation.

Main Responsibilities

1. Marketing Strategy & Planning

• Develop and implement result-oriented marketing strategies aligned with business objectives.
• Plan and manage monthly content calendars, campaigns, and promotional activities.
• Identify market trends, customer behaviour, and opportunities for brand growth.
• Establish measurable KPIs and monitor marketing performance.

2. Social Media & Content Management

• Develop and execute engaging content strategies across Facebook, Instagram, TikTok, LinkedIn, and other relevant platforms.
• Create, edit, and publish high-quality visual content, including reels, videos, graphics, and promotional materials.
• Maintain consistent brand identity, messaging, and tone of voice.
• Manage content scheduling, community engagement, and social media interactions.

3. Paid Advertising & Campaign Optimisation

• Plan, launch, and manage paid advertising campaigns using Meta Ads Manager.
• Boost posts strategically based on campaign objectives and target audiences.
• Monitor and optimise campaign performance to improve reach, engagement, conversions, and return on advertising spend (ROAS).
• Conduct audience targeting, A/B testing, and budget optimisation.
• Analyse advertising metrics and provide actionable recommendations for improvement.

4. Creative Design & Multimedia Production

• Design marketing materials for digital and print campaigns.
• Produce and edit engaging photo and video content.
• Work confidently with tools such as Canva, CapCut, or equivalent software.
• Develop creative concepts that effectively communicate product benefits and brand values.

5. Customer Relations & Brand Development

• Build and maintain strong relationships with customers, partners, suppliers, and brand representatives.
• Coordinate marketing collaborations, promotional partnerships, and brand activations.
• Support the organisation and promotion of exhibitions, events, and product launches.
• Work closely with sales and retail teams to align marketing activities with commercial objectives.

Requirements

• Previous experience in digital marketing, social media management, or a similar role.
• Proven experience developing and executing successful content strategies.
• Hands-on experience with Meta Ads Manager, including paid campaigns, audience targeting, performance analysis, and optimisation.
• Strong knowledge of social media analytics, digital marketing KPIs and AI use will be an advantage.
• Proficiency in graphic design and video editing tools.
• Excellent written and verbal communication skills in English.
• Strong organisational, planning, and time-management skills.
• Ability to manage multiple projects and deadlines independently.
• Experience with Google Analytics, email marketing, SEO, or e-commerce platforms is considered an advantage.
• Experience in retail, lifestyle, marine, or consumer brands is an advantage.

Ideal Candidate

• Results-driven: Focused on achieving measurable marketing and commercial objectives.
• Strategic thinker: Able to develop structured marketing plans rather than relying on isolated content ideas.
• Analytical mindset: Confident interpreting campaign metrics and making data-driven decisions.
• Creative and innovative: Capable of developing engaging, original content and effective promotional campaigns.
• Proactive and independent: Takes initiative, identifies opportunities, and proposes solutions without constant supervision.
• Highly organised: Manages campaigns, deadlines, budgets, and priorities effectively.
• Strong interpersonal skills: Confident managing relationships with customers, partners, and internal teams.
• Accountable: Takes ownership of marketing performance and continuously seeks improvements.